A SEMANTICAL ANALYSIS ON SLOGAN

Abstract

This study uses a qualitative descriptive method to obtain data through direct observation. There are three elements of semantic meaning, namely lexical, grammatical, and contextual. However, this study only analyses the lexical meaning. This study aims to determine the types and meanings of the slogans in Tondano, especially those taken in several streets and offices. The data is obtained as a result of this study through documentation, namely; (1) Slogans on the streets and offices in Tondano city consist of 2 types, namely Educational slogans around 15 slogans and Product slogans around 7 slogans. Educational slogans are sentences that contain meanings related to learning. Product slogans are a form of sentence that contains the meaning of promotions, tips, and notifications about goods. Slogans have lexical meanings to motivate every reader. Each slogan has its own meaning, depending on the type. Educational slogans influence the learning motivation of students, teachers, and all readers. Product slogans provide additional information about the product being promoted. Therefore, it is advisable to read the message on the slogan and apply it in everyday life. If so, then the messages contained in the slogans were successfully conveyed.

Keywords : Semantical, Lexical meaning, Slogan, Educational slogan, Product slogan.